Social marketing applies commercial sector ideas to programs to change behavior. It involves a mindset that is customer-focused; a process that starts with customers and continually returns to them for validation; and concepts to make change happen. Customer behavior models guide strategy. One useful model is based on stages of change and four behavioral influences: perceived benefits, perceived costs, the influence of others, and perceived behavioral control.
social marketing behavior change reproductive health, Andreasen social marketing reproductive health awareness, stages of change model reproductive health behavior, customer focused behavior change family planning, perceived benefits costs behavioral control contraception, commercial marketing techniques health behavior change, reproductive health awareness behavior modification strategies, health promotion social marketing family planning, behavior change theory fertility awareness adoption, customer behavior models reproductive health programs
PMID 9288356 9288356 DOI 10.1023/a:1006545114375 10.1023/a:1006545114375
Cite this article
Andreasen, A. R. (1997). Changing behavior: a challenge for reproductive health awareness. *Advances in contraception : the official journal of the Society for the Advancement of Contraception*, *13*(2-3), 351-353. https://doi.org/10.1023/a:1006545114375
Andreasen AR. Changing behavior: a challenge for reproductive health awareness. Adv Contracept. 1997;13(2-3):351-353. doi:10.1023/a:1006545114375
Andreasen, Alan R. "Changing behavior: a challenge for reproductive health awareness." *Advances in contraception : the official journal of the Society for the Advancement of Contraception*, vol. 13, no. 2-3, 1997, pp. 351-353.
Arévalo M, 1997Advances in Contraception : the Official Journal of the Society for the Advancement of Contraception
Despite the recognized benefits for clients and programs of providing natural family planning (NFP) services, few family planning programs offer NFP and few provide fertility awareness education. Furt...
Fertility Awareness > Service Delivery > Provider Perspectives and BarriersFertility Awareness > Program Integration > NFP in Family PlanningRRM Methods > Access and Availability > NFP Service Expansion
Aumack-Yee K, 1997Advances in Contraception : the Official Journal of the Society for the Advancement of Contraception
To protect and advocate for their own reproductive health, people of all ages can greatly benefit from enhanced body/self awareness and strong interpersonal communication skills. Body/self awareness a...
Body Literacy > Education > Reproductive Health AwarenessBody Literacy > Self-Awareness > Body KnowledgeFertility Awareness > Education > Communication Skills
Lamprecht V et al., 1997Advances in Contraception : the Official Journal of the Society for the Advancement of Contraception
Objective: To equip the reader with the tools necessary to evaluate studies of natural family planning (NFP) effectiveness found in the literature and to make recommendations for future NFP effectiven...
Fertility Awareness > Effectiveness > Study EvaluationResearch Methodology > Study Design > Contraceptive EffectivenessFertility Awareness > Methods > Natural Family Planning
Kirkman RJ, 1997Advances in Contraception : the Official Journal of the Society for the Advancement of Contraception
This paper presents demographic data about use of NFP in Europe and the factors which have been identified as influencing that very low use level. Experience with a new ovulation detection device in c...