Advances in contraception : the official journal of the Society for the Advancement of Contraception, 13(2-3), 351-353
Social marketing applies commercial sector ideas to programs to change behavior. It involves a mindset that is customer-focused; a process that starts with customers and continually returns to them for validation; and concepts to make change happen. Customer behavior models guide strategy. One useful model is based on stages of change and four behavioral influences: perceived benefits, perceived costs, the influence of others, and perceived behavioral control.
Andreasen, A. R. (1997). Changing behavior: a challenge for reproductive health awareness. *Advances in contraception : the official journal of the Society for the Advancement of Contraception*, *13*(2-3), 351-353. https://doi.org/10.1023/a:1006545114375
Andreasen AR. Changing behavior: a challenge for reproductive health awareness. Adv Contracept. 1997;13(2-3):351-353. doi:10.1023/a:1006545114375
Andreasen, Alan R. "Changing behavior: a challenge for reproductive health awareness." *Advances in contraception : the official journal of the Society for the Advancement of Contraception*, vol. 13, no. 2-3, 1997, pp. 351-353.
Awareness, Behavior, Health, Humans, Marketing of Health Services, Reproduction